DECODING WITH NELLYRODI: BEYOND HUMANITY

CAMILA PALOMINO translation
CLAIRE DUPOIRIER - NELLYRODI words
ÉCOUTE CHÉRIE photography

From this moment on, the key objective of contemporary players in innovation and science is to act as philanthropists. Working together, they aim to establish the place of individuals in the face of technology—to give individuals a role within a social and political context, and to disrupt the advent of digital and social networking that has damaged the trust in self confidence and well-being.

Returning to that which is human, technology provides a means of self-expression and awakens our curiosity. A commitment to ethics is a real social issue for a younger generation that wants to push the boundaries in a world full of social crisis.

For generations to come, it is a new state of mind that is staunchly liberating and optimistic. Reinstating a climate of confidence and authenticity is one of the key things at stakes for the next few years. Humans are on a benevolent and virtuous quest forward, seeking to reconnect with each other through differences, instead of by flattening self expression void of any roughness. We expect the beauty industry — among others — to anchor its messages in real issues, making themes less superficial, and claiming a beauty that makes sense in an active approach.

Radicality and self-expression
Claiming a civil power as an alternative solution allows one to be stronger and more autonomous, and at the same time allows one to rely on oneself and on a community.
Today, we fiercely assume differences as a source of strength: skills in as much as faults, gender, origin, sexuality, and rejection of elites and their inability to represent and unite us. Social networks have transformed individual differences in markers of precious singularity. They have made visible, as well as assumed, all forms of individuality, whereas individuality was seen before in a negative connotation as the source of feeling isolated and different.
A multitude of identity movements exist today that celebrate diversity, making a new voice of beauty heard: a more pluralistic voice, diverse and thus out-dating beauty norms and stereotypes. Communities are formed around identities which are coherent, strong and unique. The canon of beauty norms and stereotypical behaviors are over. Today, we reveal and speak of realities. Putting into question and deconstructing the heavy gender norms that is thrust upon individuals, as illustrated by Eddy De Pretto in his first EP: valuing individuality, emotions, and a certain self-taught character.
We want to talk about about real issues and experiences, without taboo but always with a desirable aesthetic, to return a certain authenticity, sincerity, and a benevolent approach. If human beings are not valued, and highlighted for who they truly are — if one does not recognize themselves in a mediatized expression at large — what future is there for humanity, for the foundation of our society? It is time to value each body and spirit, for a collective approach: empathic, positive, and engaged, for a great egalitarian approach.

Inclusivity
First on the list of resolutions for the 2018 CFDA (Council of Fashion Designers of America), inclusivity is the word that will strongly resonate in all of the sectors this year and will lead to profound structural changes. An anglicism that we can define by the act of promoting, favoring, and defending the integration of minorities as defined by: ethnicity, age, gender, disability, and socioeconomic status.
Beyond representation, inclusivity is the concrete act of highlighting, supporting, and encouraging participation of underrepresented groups to be at the heart of societal conversations, creation, consumption, and being an integral and active part of the the society that tends to exclude them.
Advances in this field have been visible and publicized in recent months through the #MeToo movement (over 1.7 million Tweets in one month), and the phenomenal success of Rihanna’s Fenty make-up line which has reached unparalleled levels of diversity and representation.
Everywhere, individual initiatives are multiplying to make heard the voices that have not been previously heard. Platforms are created to put forward points of view specific to real, lived experiences, and communities that develop online and are finding a place in real life. In all sectors, brands are catching up, taking responsibility and finally opening themselves to a stronger and more enduring approach.

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From this moment on, the key objective of contemporary players in innovation and science is to act as philanthropists. Working together, they aim to establish the place of individuals in the face of technology—to give individuals a role within a social and political context, and to disrupt the advent of digital and social networking that has damaged the trust in self confidence and well-being.

Returning to that which is human, technology provides a means of self-expression and awakens our curiosity. A commitment to ethics is a real social issue for a younger generation that wants to push the boundaries in a world full of social crisis.

For generations to come, it is a new state of mind that is staunchly liberating and optimistic. Reinstating a climate of confidence and authenticity is one of the key things at stakes for the next few years. Humans are on a benevolent and virtuous quest forward, seeking to reconnect with each other through differences, instead of by flattening self expression void of any roughness. We expect the beauty industry — among others — to anchor its messages in real issues, making themes less superficial, and claiming a beauty that makes sense in an active approach.

Radicality and self-expression
Claiming a civil power as an alternative solution allows one to be stronger and more autonomous, and at the same time allows one to rely on oneself and on a community.
Today, we fiercely assume differences as a source of strength: skills in as much as faults, gender, origin, sexuality, and rejection of elites and their inability to represent and unite us. Social networks have transformed individual differences in markers of precious singularity. They have made visible, as well as assumed, all forms of individuality, whereas individuality was seen before in a negative connotation as the source of feeling isolated and different.
A multitude of identity movements exist today that celebrate diversity, making a new voice of beauty heard: a more pluralistic voice, diverse and thus out-dating beauty norms and stereotypes. Communities are formed around identities which are coherent, strong and unique. The canon of beauty norms and stereotypical behaviors are over. Today, we reveal and speak of realities. Putting into question and deconstructing the heavy gender norms that is thrust upon individuals, as illustrated by Eddy De Pretto in his first EP: valuing individuality, emotions, and a certain self-taught character.
We want to talk about about real issues and experiences, without taboo but always with a desirable aesthetic, to return a certain authenticity, sincerity, and a benevolent approach. If human beings are not valued, and highlighted for who they truly are — if one does not recognize themselves in a mediatized expression at large — what future is there for humanity, for the foundation of our society? It is time to value each body and spirit, for a collective approach: empathic, positive, and engaged, for a great egalitarian approach.